9 Leaders Loop skills on business models & pricing. Read each one, then prove it with a short Skill Check to build toward your Leaders Loop Credentials.
A discount is the easiest profit you will ever give away. This is the plain-English guide to seeing where it leaks, pricing the giveaway honestly, and putting rules around the hand that signs it off.
Nine boxes on a single sheet that force a team to say, out loud and in the same room, exactly how the business creates value, delivers it, and gets paid for it, and where the story quietly falls apart.
One number tells you how a market reacts when you move the price. The other tells you the most each customer would ever pay. Confuse them and you leave money, or customers, on the table.
A price is rarely a single number, it is a structure that shapes the choice a customer makes. Here are the five mechanisms that do the shaping, what the research actually says about each, and the move each one hands you.
Five ways to set a price, and the one question that decides which to reach for. A plain-English field guide for anyone who owns a number on the P&L.
Six ways a business turns value into cash, subscription, transactional, marketplace, freemium, licensing and advertising. Each one quietly rewrites what your team optimises for, so the choice matters more than the price tag.
Strip away the funding, the headcount and the growth charts, and every business comes down to one stubborn question: does a single customer earn you more than it costs to win and keep them? That is unit economics, and it is the floor under every pricing decision you will ever make.
Monetisation is the question of what you charge for; packaging is how you wrap it into options people can actually buy. Get the order wrong, build first, price later, and you leave most of your value on the table.
A platform doesn't sell a product, it sells access to the other side of the room. Once you see that, the strange pricing, the brutal early years, and the eventual moat all start to make sense.
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